Using social media as part of your marketing strategy has always been considered one of the best tools for building brand awareness, but it is equally, if not more so, suitable for enhancing customer loyalty. Customer loyalty boils down to a simple equation: relationship equals interactions over time. Loyal customers are created when there’s a relationship between the customer and the brand, and nowhere is this easier than on social media where you have the ability to have more interactions more frequently with your customers.
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About Tim Hilton
I'm a web strategist and consultant for the hospitality industry as well as the founder of Hilton&Co. Find me on Twitter at @hiltonandco.