It’s important to differentiate between branding - the way things look, feel and tone of voice - and brand - which includes the former but makes up the perception of your business as a whole.
Let's learn how to start building your restaurant brand, step by step.
Using social media as part of your marketing strategy has always been considered one of the best tools for building brand awareness, but it is equally, if not more so, suitable for enhancing customer loyalty. Customer loyalty boils down to a simple equation: relationship equals interactions over time. Loyal customers are created when there’s a relationship between the customer and the brand, and nowhere is this easier than on social media where you have the ability to have more interactions more frequently with your customers.
Email marketing can seem daunting at first but when done right it can be an extremely powerful marketing tool.
You’re probably doing some form of email marketing already be it a newsletter, auto responder series or a full fledged campaign but making sure you’re getting the most out of it requires some thought.
